Inside The TornadoIn this, the second of Geoff Moore's classic three part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In

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By the time Weisman met Sinatra in 1976 he was already the Voice a man who held sway over popular music and pop culture for forty years who had risen to the greatest heights of fame and plumbed the depths of failure all the while surviving with the trademark swagger that women pined for and men wanted to emulate

Mindfulness-Based Cognitive Therapy and other mindfulness programmes around the world

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